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Who He Is
Tobias

CEO & Music Marketing Thought Leader

Tobias is the CEO of Playlist-Promotion.com and a recognized authority in digital music marketing. He’s responsible for the company’s overall strategic direction, including the development and execution of tailored promotional campaigns for artists and labels across Spotify, YouTube, and radio. Tobias personally manages key partnerships with labels, major clients, and resellers, ensuring the highest standards of collaboration and service.
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Expertise in Music Marketing & Analytics

With a career in the music industry that stretches back to the early 2010s, Tobias has accumulated a wealth of hands-on experience, from artist relations and label communications to advanced music distribution and marketing analytics.

His approach is rooted in rigorous data analysis: every campaign Tobias oversees starts with in-depth evaluation of genre, mood, and target audience. He leverages both proprietary and industry-standard analytics tools to monitor key performance indicators and adapt campaigns for maximum impact and reach.

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Driving Innovation for Artist Success

As a thought leader, Tobias is passionate about educating artists on how to succeed in a crowded digital landscape. He actively shares knowledge through blog articles, industry insights, and strategic consultations, highlighting best practices for playlist placement, algorithm-driven growth, and organic fan engagement. Tobias understands the evolving challenges faced by independent musicians—such as discoverability and promotional noise—but also the unprecedented opportunities provided by modern platforms.
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Innovating Music Marketing with AI & Digital Trends

He stays ahead of the curve by monitoring emerging trends in artificial intelligence, social media, and new digital formats. Tobias recognizes how AI can optimize campaign targeting, streamline music discovery, and drive creative content—including short-form videos for TikTok, Reels, YouTube Shorts, and immersive virtual experiences. His leadership ensures continuous innovation at Playlist-Promotion.com, integrating the latest technologies and industry intelligence to deliver measurable results for clients. Tobias’s commitment to real, human-centered service, data-driven strategy, and thought leadership has established both himself and Playlist-Promotion.com as trusted resources for artists seeking to expand their audience and thrive in the modern music industry.
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