Grow your Spotify streams, listeners, saves, and followers with our fully managed Facebook & Instagram music ads
We manage the entire setup internally, including video and graphic ad creation, tracking pixels, and landing pages. The perfect solution to promote music on Instagram, build long-term fan growth, and activate the Spotify algorithm.
*Why is there such a big difference in listener numbers between the packages?
Since video ad creation is a one-time setup process, larger packages allow more budget to go directly into advertising — resulting in more reach, clicks, and listeners.
How it works
Purchase your campaign, submit your track, and let us handle the rest. We create and manage a Spotify campaign using Meta ads to promote music on Instagram and Facebook.
We create your Instagram music ad and target the perfect audience for your sound.
Listeners who click your music ad on Instagram or Facebook are redirected to Spotify or their favorite streaming platform, increasing streams and triggering.
The first results usually come in 2–3 business days after your campaign is created. After 7 days, most likely on Friday, we’ll send you the first report.
Your Spotify ad campaign will be optimized throughout its runtime and will continue until the budget is fully spent. A large share of the resulting streams typically comes after the campaign, driven by saves and playlist adds from engaged listeners.
This screenshot shows a healthy balance between streams, listeners, playlist adds, and saves.
This instagram music promo helped the track reach algorithmic playlists such as Radio, Mixes, and Discover Weekly.
With Instagram Spotify ads, we were able to activate key algorithmic playlists like Radio, Mixes, and Discover Weekly.
We create 4–5 different video ads tailored to your song’s style and genre. After a few days of testing, we keep the best-performing ad with the lowest click costs to maximize your streams and results.
Below is a screenshot from one of our recent campaigns showing the click costs achieved with our ads.
(Please note that results vary depending on the song and campaign)
The Power of combining Instagram Music Promo with Spotify playlist promotion
While playlists help increase streams and algorithmic momentum, instagram music ads reach listeners who are more likely to engage, follow your profile, and save your music. Combined, both strategies expand exposure, support long-term growth, and encourage Spotify’s algorithm to push your track further.
FAQ
Instagram ads for musician are one of the most effective tools to promote songs on Spotify and other streaming platforms. By running a Spotify ad on Instagram, we target listeners who already enjoy similar artists and genres, introduce them to your music, and guide them directly to your streaming profiles.
The result is high engagement, strong save rates, increased follower growth, and listeners who are more likely to stay connected beyond the campaign period.
Yes, we’ll take care of everything, including the creation of all video and graphic ads, so you don’t need to worry about anything.
Based on the mood and genre of the song, we’ll create 3–4 different video ads. In other words, the ads will match the style and vibe of the track.
We’ll also test different types of content to see which ad performs best and generates the lowest click costs. After around 7 days, we’ll keep only the best-performing ad active in order to maximize the number of streams and overall campaign performance.
If you’d like to see some examples, you can find them here:
Yes, you’re welcome to send them to us. Please make sure the files do not exceed 30 MB and have a resolution of 1080 × 1920 pixels.
Most campaigns are run primarily through Instagram placements, though we may also include Facebook placements when they make sense for the song. We handle everything through our own ad accounts, pixels, landing pages, and social media profiles. The social profiles we use function like fan or curator pages, creating the feeling that your music is being organically recommended rather than directly advertised.
We’ll target a mix of Tier 1, Tier 2, and Tier 3 countries to maximize the number of listeners for your budget. We generally don’t recommend limiting campaigns to just a few countries—such as only the USA and Canada—because this often leads to higher click costs. Higher click costs mean fewer listeners overall.
Of course, you can still choose to focus on specific countries if you prefer, but from experience, this approach usually isn’t the most effective. You also never know where a song will resonate—sometimes it’s surprisingly rewarding to see a track take off in countries you didn’t expect.
Within the selected regions, the ads will naturally optimize toward the countries that perform best, delivering the lowest cost per conversion and the strongest results.
While Spotify is our primary focus, we recomend also to include two more streaming links like Apple Music and YouTube to don’t loose any conversions as not everyone is using Spotify. In most cases over 80% of listeners will go to Spotify, as Spotify is by far the largest DSP in the world right now.
Advertising music on Instagram can help activate Spotify’s algorithm, but results naturally vary from track to track. In many cases, we see algorithmic support such as Spotify Radio, DJ Mix, Release Radar, or even Discover Weekly—but this can never be guaranteed. Based on experience, Discover Weekly often starts triggering once a song reaches around 10,000 streams within 28 days, combined with a save rate of at least 10%.
What makes our Instagram Music Promo especially effective is the quality of listeners we attract. These fans often keep streaming the song even after the campaign has ended. This continued engagement sends strong signals to Spotify’s algorithm, increasing the likelihood of long-term algorithmic exposure and steady organic growth over time.
Our campaigns are carefully planned, monitored, and optimized to deliver the best possible performance. However, because music ads on Instagram run through Meta’s advertising system, we can’t guarantee specific results in terms of streams or follower growth. Outcomes can vary depending on factors such as the music genre, audience targeting, and—most importantly—the song itself.
If you’re not satisfied with how your campaign is performing, you can request to pause it at any time and receive a refund for any unused ad spend. Please note that the setup fee is non-refundable, as it covers the work already completed, including content creation and campaign setup.
While it’s not possible to predict an exact number of streams in advance, we do work with performance benchmarks for every campaign. For a typical spotify ad instagram campaign, we aim for a cost per click through to Spotify in the range of €0.12 to €0.80 or lower, depending on factors such as genre, targeting, and creative assets.
Once listeners are directed to your track on Spotify, their behavior can vary—they may stream the song multiple times, save it, or add it to their playlists, but this can’t be guaranteed.
Because this promotion method depends on real user behavior and platform algorithms, we can’t guarantee results within a specific range or predict exact outcomes before the campaign goes live.
The duration of an Instagram Music Promo campaign depends on the budget and how the ads perform. In general, most campaigns run for around 3 to 6 weeks. We adjust the pacing to ensure the budget is spent efficiently while maintaining strong performance.
As a general guideline:
$250 ad spend: 2–3 weeks
$500 ad spend: 3–4 weeks
$750 ad spend: 3–4 weeks
$1,100 ad spend: 3–5 weeks
Once your campaign goes live, we’ll notify you right away. Throughout the campaign, you’ll receive a weekly report every Friday showing how many people clicked on the ads. After the campaign ends, we’ll send you a final detailed report with a full performance overview.
In addition, you can track the impact of your instagram music ads directly in Spotify for Artists, as well as in your other analytics platforms for additional DSPs, where you’ll see streams, listeners, and engagement coming in.
Contact us at info@playlist-promotion.com — we’re happy to help.